The Balance of Efforts: Core Competencies vs. Innovation

When operating a business there is a question that has to constantly be asked in order to remain competitive and successful: If we focus our efforts on our core competencies will we stay in a satisfactory place or can we pivot to new innovative business opportunities? In terms of core competencies I mean the “bread and butter” of a business. For example, for a long time E-Commerce was the core competency of Amazon, and brought in the majority of their revenue. Eventually there had to come a time where Amazon was in a comfortable place to invest effort in other channels of business. Through this shift they now have a main revenue stream through Amazon Web Services instead of E-Commerce.

There are a lot of different situations a business could be in when looking at the question of resource allocation. They could be in a hole trying to get out or doing extremely well and looking to expand their business:

  • Would it be better to focus R&D on our core competencies to improve them, or is it time to try something completely new?
  • Will our normal business suffer if we reallocate resources to new projects?

Flat out, running a business just isn’t easy. You need to decide when to keep feeding the fire and when to completely pivot to something different. Your companies Research and Development plays a crucial role in helping make the right decision, but at the end of the day a lot of it is chance and risk-taking.

Team Research Report: R4 Writing Suggestions and Change in Assignment

As many of you are aware, this website rewrite project is a project that is actually in the process of being carried out by all programs within CCIM. I was part of a meeting Friday with representatives from the different departments and programs and representatives from the journalism program that are running the project. I took a lot of notes on what they’re looking for so I wanted to share to see if this would help the class.

Writing Suggestions:

    • The flowchart diagram you should have gotten is helpful in looking at all the pages attached to the CICS department is very helpful. It’s the one we used to identify the 26 pages. We have been informed that we are not responsible for writing the pages for Academic Programs, Admissions, or Assistantships & Financial Aid. This puts us at 15 pages instead of the 26.
    • When writing ask yourself: What is the audience looking for? How do you give them what they’re looking for. It can be difficult now that we’re well into the heat of CICS to realize we have different perspective. What made you want to join CICS? What is a candidate looking for from us to get them to apply?
    • There should be a lot of focus on the About Us page to really get across the information we want about CICS
    • It also seems we have more control over specific design than I had at least understood before. We have a say if we want some things like tabs, accordions (menu type), photo placement, specific photos, and breakout boxes (for emphasis on specific information). A lot of this is covered in the documentation you were given.

Read this, consider it, and let your teams know.

Thanks everyone!