Web 2.0 and “user generated content” have been the hottest buzzwords that have been floating around for the last few years. But what is web 2.0? And what does “user generated content” mean? Web 2.0 is switch from merely only being able to view a webpage rather than participate or interact with it.
A third of web 2.0 consists of social media platforms. Social media has really helped guide web 2.0 into what it is now, with Myspace essentially starting off the social media takeover. Then we have social media companies like Facebook, Twitter, Instagram, SnapChat, Tumblr, LinkedIn, and so many more that have kept web 2.0 up and relevant. User generated content is essentially what you put onto the web yourself. Whether it be tweets, Facebook status updates, blog posts, pictures, or videos, user generated content is (wait for it)…content generated by the user. Didn’t expect that, did you?
Web 2.0 isn’t only successful for personal use, though. Companies have figured out ways to take advantage of the web 2.0 success. One of the most notorious companies to benefit from web 2.0 is Coca Cola. I’m sure everyone has seen the Coke bottles with the phrase “Share a Coke with (insert name here)”. They have used social media to promote their company and products by having consumers post pictures of themselves drinking a Coke product with their name on the bottle. This is essentially free advertising for them because users are posting this content themselves to their own social media pages with the hashtag #ShareACoke. Sales for the Coca-Cola company even went up by 2% during the “Share a Coke” campaign. Web 2.0 is enabling businesses to do more advertising than ever without having to spend millions of dollars. Every company could learn something from the Coca Cola company on how to do advertising the right way.