The Growth of Smart Technology: Futility in Privacy Regulation and Policy

Smart technology is bringing new found innovation into our everyday lives. However, many are uninformed about how much personal information is being gathered from these new technologies and what these companies are allowed to do with this material. Consumers are discovering the sale of their personal information to third party vendors without their consent, such as the class action lawsuit recently filed: STRADER v. VIZIO, INC. In this case the plaintiff, Trent Strader, is alleging that the television company Vizio is collecting personal identifying information and disclosing it to third party vendors without consent. This allows these vendors to target ads to the consumer that share the same home network as the smart TV1. Privacy concerns over smart technology could also hinder the development of smart cities. Private homes will need to be linked to the smart city’s network which could make the concept of a smart city unappealing to many if the security and disclosure of personal information continues to remain without legal policy in place2. As the growth of smart technology continues, consumers will become more informed and familiar with the technology they use. Because of this, privacy and security issues will undergo even more scrutiny from the public eye. Until policy regarding the regulation of personal information gathered from smart technology is established, the acceptance of this technology will be hampered by negative public opinion.


  • Strader v. Vizio, Inc., 1:16-cv-00381 Retrieved from:
  • Bartoli, A., J. Hernandez-Serrano, M. Soriano, M. Dohler, A. Kountouris, and D. Barthel. “On the Effectiveness of Today’s Privacy Regulations for Secure Smart City Networks.” Centre Tecnologic De Telecomunicacions De Catalunya (CTTC). (2012): 1-6. Retrieved from:

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