E-commerce is something which has begun to dominate our increasingly online culture. This word is used for any type of business involving the transfer of information across the Internet, as according to Network Solutions. Understanding this definition broadens it past just transactional payments or goods and services rendered to others, but informational transactions on the web. The trading of information across the Internet has become a standard practice in today’s culture and along with this practice there are many challenges and difficulties plaguing the further development of e-commerce.
One challenge facing e-commerce is the need for amazing and seamless experiences by the customer across multiple platforms, according to Echidna. A lot of time has to be spent in the design of an application for it to be appealing and intuitive for a customer to be able to use. This creates a large focus on design and lots of time needed for the front-end when the back-end may be just as important. Not only this, but it requires collaboration among sellers and the channels which allow a person to buy. Not always will these be the same companies but may require a certain amount of collaboration over multiple companies. As is displayed, creating spaces for organizations to work together is always difficult.
Another major concern when dealing with e-commerce is the inevidability of hacking occurring, as described by My eCommerce. Significance does not matter to a hacker, but at some point there will probably be some form of security breach on a site. This could create a large issue for customer information integrity. Compromising the data of the customers’ transactional information can cause false spending on the part of the hacker to issue large expenditures not desired by the customer of the site. Therefore, security measures need to be taken to ensure the integrity of the data provided to the website.
Seller and buyer retention is another major difficulty in eCommerce, as described by Provectus. With the amount of websites available to people for the purpose of eCommerce, certain options will be more valuable for certain periods of tims as opposed to others. With the fast paced changing of platforms, being able to maintain a steady customer base is nearly impossible. One must maintain itself as the major site for buyers and sellers to return and maintain loyalty to a particular seller. Being the best option is of the utmost importance.
These three issues detailed above describe some of the difficulties found in the growing field of eCommerce. In a fast-paced and changing world, it is imperative to stay just ahead of the curve to make one’s platform the best in its field. Taking into considerations some of these challenges and paying attention to these particular details is a great start.